OUR SERVICES
STRATEGIC POSITIONING
Precise, powerful, strategic positioning messages are the foundation of a successful communications effort.
We’ll craft messages and stories that convey your vision and mission, clarify your core value proposition, and describe your services effectively and engagingly.
We specialize in producing messages that get to the heart of multilayered, systems-based approaches to solving society’s challenges.
SERVICES INCLUDED
SWOT Analysis
Customer and Stakeholder Surveys
Focus Groups
Competitive Research
Media Audit
Message Development
Testimonials
PUBLIC RELATIONS
PR builds legitimacy, sways opinions, energizes sales, guides your social media campaigns, and stimulates word-of-mouth and online conversations that support your business strategy and mission.
We work with you to co produce stories, customer successes, white papers, impact reports, and stakeholder profiles to reach your audience and activate partners and evangelists in support of your brand.
We put you in conversation with reporters, podcasters, bloggers, and media outlets that follow your industry to earn accurate, timely press coverage.
Our approach relies on regular, in-person and virtual client update meetings to solicit fresh input and constantly improve the process.
SERVICES INCLUDED
Press Releases
Press Lists
Press Kits
Media Relations
Targeted Pitches
Testimonials
Case Studies
White Papers
Impact Reports
Speeches and Presentations
Contributed Articles
Press Conferences
Press Tours
Speaking Opportunities
Event Management
Message & Media Training
SOCIAL MEDIA MARKETING
Social media requires fresh, engaging content. We use our strategic positioning process to create clear, compelling messages and relevant, shareable stories that generate meaningful conversations. Our content specialists create and curate fresh, compelling content that people want to discuss and share.
Press releases, blog posts, interviews, impact reports, white papers, videos, testimonials, customer success stories—these tools are all at our disposal to help reach, influence, and activate your target audience.
SERVICES INCLUDED
Message development
Content development and curation
Community development
Conversation monitoring
Social media measurement
Influencer outreach
Channel coordination and management
Analytics reporting
COMMUNICATION & MARKETING PLANS
2Bridge helps clients choose the marketing recipe that applies to their unique situation. We collaborate to establish benchmarks and set monthly goals that make it easier to measure progress. We hold monthly check-in meetings to evaluate and fine-tune the strategy based on which messages are getting through and how the effort is contributing to your bottom-line results.
SERVICES INCLUDED
Marketing Strategy
Editorial Calendar
Communications & Marketing Dashboard
Benchmark & Goal Setting
Analytics
Monthly Reporting
COMMUNICATIONS
TRAINING
For the individual, communications skills training builds confidence, identifies and reinforces strengths, and teaches good habits while eliminating habits that interfere with authentic audience connection. For the organization, improving communications skills prepares your team to become more skillful ambassadors for your brand, which can strengthen your reputation, increase word-of-mouth communications, and generate new business opportunities.
We offer a range of group and individual training modules to equip you and your team to communicate with confidence in any situation.
PRESENTATION SKILLS TRAINING
Presentation skills training helps you gain confidence speaking in front of real and virtual audiences and familiarizes you with the messages, stories, and statistics you can use to make an authentic connection. We use interactive exercises that begin transforming your habits right away.
SOCIAL MEDIA SKILLS TRAINING
Social Media training helps you master the skills you need to excel on any of the major social media platforms, with tips and insights about how to post, measure, and respond to crises on social media.
PUBLIC RELATIONS TRAINING
Public Relations training helps you understand the strategic importance of PR and teaches you how to identify and pursue new opportunities. We provide one-on-one training and mentoring to the members of your marketing team.
MEDIA TRAINING
Media training gives you the confidence you need to speak to reporters on Zoom, in person, and on camera. You’ll learn technical tips that will help you stay on message and gain a reporter’s trust while illustrating your leadership and authority.
Our training courses are tailored to your organization’s unique needs.