Strategic Positioning & Message Development

Strong strategic positioning messages tell people where you are and how to find you in an ever-changing marketplace. The messages should convey your vision, core value proposition, and the values, beliefs, and assumptions that make your company and your products or services unique.

The Process

  • We conduct interviews with senior executives, key clients, and strategic partners.
  • We discuss your target market, setting priorities, and brainstorming about the best ways of implementing your communications plan.
  • Subtle message points begin to emerge and marketing tactics reveal themselves during the strategic positioning process.


To put your company in the conversation, we then identify reporters, bloggers, and media outlets covering your marketplace.

The third part of the process involves a deep competitive analysis to see how your competitors are positioning themselves and to track which messages are dominating.

We produce fresh new messages tailored to your target markets. We gather authentic testimonials that support your case, and we produce a comprehensive, 12-month communications and marketing plan that will guide your ongoing public relations, marketing, and communications efforts. 

2Bridge Strategic Positioning & Message Development Services include:

  • SWOT Analysis
  • Competitive Research
  • Media Audit
  • Message Development
  • Testimonials
  • Customer and Stakeholder Surveys
  • Focus Groups

Ken Stram


Ken Stram is the founder of 2Bridge Communications. He teaches people and organizations how to communicate better.