Never before have there been so many detailed indicators—opens, forwards, opt-outs, retweets, mentions, likes, hits, and other analytics—to tell companies whether or not their marketing efforts are working and their messages are getting through. The challenge is separating the signal from the noise.
With so many options to consider, it can be difficult to choose the right set of communications and marketing tools and tactics for your company’s needs.
At 2Bridge, we work with our clients to develop 12-month communication and marketing plans that make the constant drumbeat of marketing easier to manage. We help clients choose the marketing recipe (Strategic Positioning Message) that makes sense for their unique situation, and we collaborate to establish benchmarks and to set monthly goals that make it possible to measure progress and to adjust the marketing recipe on an ongoing basis. We hold monthly check-in meetings to evaluate and fine -tune the strategy, based on whether or not the marketing activity is resulting in sales and bottom-line results.
Our marketing dashboard helps clients to see patterns, chart progress, and make decisions based on the bottom line impact of their efforts.
The end result is a manageable communications system that drives value and becomes something clients want to invest in and perfect over time.