refers to the combination of tactics a business uses to reach its target customers.
The first question to ask when selecting your marketing mix – your winning marketing recipe – is what are the things you love to do?
Many people are tweeting and blogging today because they feel they have to. Everyone else is doing it, so I need to, too. Right?
Wrong. If you are spending time doing something that doesn’t feel right, maybe you shouldn’t be doing it. There’s a nice interview
with marketing guru Seth Godin
where he explains (nine minutes into the interview) emphatically why he doesn’t Tweet. It’s not him.
Step one, therefore, is to focus on the things you love doing and can imagine yourself doing enthusiastically to spread the word about your business. If you love to meet people, network. If you enjoy public speaking, teach a workshop. If you are a natural writer, try blogging. If you know how to communicate a story, experiment with public relations. If you are one of the rare people who can say something compelling in 140 characters, please tweet.
So ask yourself, what do I love to do? What do I want to spend my time doing to grow my business?
Write if you want to
Similarly, you should ask yourself whether there are things you are doing that you don’t enjoy. Can you eliminate those things from your marketing mix and put greater focus on the things you love?
The next few blog entries will help you determine an appropriate marketing mix for your business.