refers to the combination of tactics a business uses to reach its target customers. It’s the winning recipe a business creates to grow and thrive.
Most businesses lurch and stumble into a marketing mix without ever realizing that they ultimately have control over the recipe. They forget that marketing is largely a creative endeavor.
Whether you are brand new in business or you are running a spectacularly successful organization, it always makes sense to step back and examine your marketing mix – especially with new social media tools popping up every day.
How do you get started?
There are three questions I ask small business owners to consider when they are creating their marketing mix:
- What are the things you love to do?
- What marketing activities are standard for your industry or profession?
- What are the expectations of your target market?
Tomorrow, I’ll delve deeper into each of these questions. Meantime, here’s a quote from business author, speaker, and consultant David Maister, which sums it up well:
“Done right, a planned mix of marketing activities aimed at a consistent audience can make you irresistibly attractive, and lead the target audience to the right conclusion – that it is with you they want to have a relationship.” David H. Maister
, Managing The Professional Service Firm