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What is Your Marketing Mix?

Winning Recipe
Marketing Mix -- Cheesburger Assembly Line


Marketing mix refers to the combination of tactics a business uses to reach its target customers. It’s the winning recipe a business creates to grow and thrive.

Most businesses lurch and stumble into a marketing mix without ever realizing that they ultimately have control over the recipe. They forget that marketing is largely a creative endeavor.

Whether you are brand new in business or you are running a spectacularly successful organization, it always makes sense to step back and examine your marketing mix – especially with new social media tools popping up every day.

How do you get started?

There are three questions I ask small business owners to consider when they are creating their marketing mix:

  1. What are the things you love to do?

  2. What marketing activities are standard for your industry or profession?

  3. What are the expectations of your target market?


Tomorrow, I’ll delve deeper into each of these questions. Meantime, here’s a quote from business author, speaker, and consultant David Maister, which sums it up well:

“Done right, a planned mix of marketing activities aimed at a consistent audience can make you irresistibly attractive, and lead the target audience to the right conclusion – that it is with you they want to have a relationship.” David H. Maister, Managing The Professional Service Firm
Interview with Janeen Smith, MS, MFT, Referral Que...
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Comments 1

[...] Marketing mix refers to the combination of tactics a business uses to reach its target customers. It’s the winning recipe a business creates to grow and thrive. [...]

[...] Marketing mix refers to the combination of tactics a business uses to reach its target customers. It’s the winning recipe a business creates to grow and thrive. [...]
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Monday, 20 November 2017

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