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Early Adopters: Spreading the Good Word on Your Behalf

Early Adopters: Spreading the Good Word on Your Behalf

Everyone knows at least one guy who waits in line outside an Apple store on launch day to be one of the first to purchase the latest iPhone, iPad or other tech gadget. Or maybe you, yourself, wait until that friend brings home the new iPad, and you a...

What is your PR strategy?

PR is a two-way conversation involving a series of carefully orchestrated tactics that enable an organization to present its image to the public via people with influence over the public.  The "influencers" include a variety of potential target...
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Marketing Mix: What tactics must you embrace to compete in your industry?

Marketing mix refers to the combination of tactics a business uses to reach its target customers. It’s the winning recipe a business creates to grow and thrive. There are three questions you should examine when constructing the marketing mix for you...

Your Marketing Mix: What are the things you love to do?

Courtesy Flickr CommonsMarketing mix refers to the combination of tactics a business uses to reach its target customers. The first question to ask when selecting your marketing mix – your winning marketing recipe – is what are the things you love to do? Many people are t...

What is Your Marketing Mix?

Marketing Mix -- Cheesburger Assembly LineWinning Recipe Marketing mix refers to the combination of tactics a business uses to reach its target customers. It’s the winning recipe a business creates to grow and thrive. Most businesses lurch and stumble into a marketing mix without ever real...

Interview with Janeen Smith, MS, MFT, Referral Queen

Janeen Smith, MS, MFTI recently interviewed Janeen Smith, MS, MFT about what makes a good business referral. Janeen is a San Francisco-based psychotherapist who helps people create the relationships and lives they want through psychotherapy, counseling, and education. J...