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Marketing Requires a Constant Drumbeat of Activity

Marketing Requires a Constant Drumbeat of Activity
“Measure, measure, measure, Aha!” That was Eric Rodenbeck's message at a recent Creative Mornings/SF event. Creative Mornings is a monthly breakfast lecture series for creative types, and Eric, the lecturer, is one of the founders of Stamen Design, ...

What is your PR strategy?

PR is a two-way conversation involving a series of carefully orchestrated tactics that enable an organization to present its image to the public via people with influence over the public.  The "influencers" include a variety of potential target...

What are the expectations of your ideal target customer?

What are the expectations of your ideal target customer?
I’ve been having discussions with my friend and colleague, the Sexy Grammarian, about target market. It’s a difficult construct for small business owners to embrace. Sexy G believes it’s a scarcity issue. I agree. Entrepreneurs looking for business ...
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Marketing Mix: What tactics must you embrace to compete in your industry?

Marketing mix refers to the combination of tactics a business uses to reach its target customers. It’s the winning recipe a business creates to grow and thrive. There are three questions you should examine when constructing the marketing mix for you...

Your Marketing Mix: What are the things you love to do?

Courtesy Flickr CommonsMarketing mix refers to the combination of tactics a business uses to reach its target customers. The first question to ask when selecting your marketing mix – your winning marketing recipe – is what are the things you love to do? Many people are t...

What is Your Marketing Mix?

Marketing Mix -- Cheesburger Assembly LineWinning Recipe Marketing mix refers to the combination of tactics a business uses to reach its target customers. It’s the winning recipe a business creates to grow and thrive. Most businesses lurch and stumble into a marketing mix without ever real...