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What problem does your business solve for its clients?

The first question in the Strategic Positioning Process is the most difficult question to answer. It’s difficult because it forces you to step into the shoes of your clients and the members of your target market. That’s a difficult thing to do. Most...

Strategic Positioning Questions

These are the strategic positioning questions I use to help entrepreneurs get all of the information out of their heads and down on paper. This is starting point for writing your strategic positioning (brand) messages. Answer the questions in bullet ...

Writing Strategic Brand Messages for Your Business

This series of blog entries will help you write strategic brand messages for your business. A SWOT analysis is an invaluable tool to help you catalog your strengths and weaknesses and to identify opportunities and threats in the marketplace. People ...

Core Values = Marketing Rocket Fuel

The seminal business book, Built to Last, by Jim Collins and Jerry Porras, identifies the “timeless fundamentals” that are present in businesses that have lasted for a long time – some more than 100 years. According to their research, one of the esse...