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What are the potential threats to the success of your business?

This series of blog entries will help entrepreneurs craft their strategic brand positioning messages. Keep in mind that your brand is your promise. It is the promise that you make to your customers, and it is the promise you intend to keep over time...

What are the opportunities in the marketplace to grow your business?

If you’ve been following this series of blog entries, you know that we’re working our way through a set of questions that will help you write strategic brand positioning messages for your business. Answering these SWOT-based questions will also help ...

What are your WEAKNESSES?

This question requires you to take a good look in the mirror to determine what your weaknesses are as they apply to your business. If you are an existing business and you are simply updating your strategic brand messages, the question shouldn’t be t...

What are your strengths?

[gallery] Today’s exercise is to list your strengths. Strengths are things that are theoretically within your control. You either have money in the bank, or you don’t. (If you don’t, that could be a weakness, which we’ll get to in the next blog entr...

What are the benefits and features of your solutions?

The objective of this exercise is to answer a series of strategic positioning questions -- using bullets – to get all of the information out of your head and down on paper. Producing your strategic brand messages, your marketing plan, and your busine...

What solutions does your business provide for its customers?

Now that you’ve described the problem your business solves for its customers, you get to describe (in bullets, remember) the solutions your business brings to the marketplace. Focus first on what you are selling—what people actually pay you money fo...