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Interview with Janeen Smith, MS, MFT, Referral Queen

Janeen Smith, MS, MFTI recently interviewed Janeen Smith, MS, MFT about what makes a good business referral. Janeen is a San Francisco-based psychotherapist who helps people create the relationships and lives they want through psychotherapy, counseling, and education. J...

Small Businesses Beware Daily-Deals Offers (like Groupon)

Beware the Ides of MarchThe San Francisco Chronicle today reported that Yelp is backing away from a daily-deal service like Groupon. "Rather than offer more and more deals of inherently declining quality to more and more folks over time, we want to make sure we're only pro...

Brand characters can help you clarify your target market.

christianz1969's photostreamRenata Razza, a brilliant coach and the owner of Being Daring Coaching, forwarded an article from the San Francisco Chronicle about Old Navy’s efforts to reengage with its current customer. The effort began when Tom Wyatt, President of Old Navy, had ...

Who are your target customers?

I bought a pair of Zeiss binoculars many years ago, while travelling in Germany. I brought them home, put them in a drawer, and rarely used them. They are very sensitive, and the lenses are tricky to adjust. It requires patience, which I was apparent...

What differentiates your business from other vendors in the marketplace?

Knowing what differentiates you from the competition is one of the most important steps to achieving a long-term vision for your business. Michael Gerber writes that most businesses fail because most entrepreneurs fail to be entrepreneurial. They do...

Who are your competitors?

The objective of this series of questions is to help entrepreneurs identify and carve out their “strategic positions” in the marketplace, and it would be just about impossible to start a business without taking some time to study the competition. ...