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Ken and the Art of Entrepreneurship

The E-Myth Revisited by Michael Gerber is absolutely the first book an entrepreneur should read. The E-Myth introduces the idea that you have to be three people to be successful in business. You have to be an entrepreneur, a technician, and a manager...

Marketing Rule #1: Be Yourself

I attended a yoga class this evening at Bikram Yoga Castro. The studio is owned by LaMott Atkins. LaMott is a gifted instructor. The best classes happen when LaMott takes the class along with the students and -- when the group is made up of somewhat...

My first blog entry

"How long does a blog entry have to be?" asked David. "It could be two sentences," answered Ken. "There's your entry," said Doug. Phew, I'm glad that's out of the way.