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Working Solutions: Making Small Business Dreams Come True

Working Solutions: Making Small Business Dreams Come True
Starting a business requires courage, planning, hard work, patience, vision, and capital. Entrepreneurs are naturally endowed with the drive and tenacity to succeed in business, but access to capital is another story. Banks don’t like to lend money t...

Who are your target customers?

I bought a pair of Zeiss binoculars many years ago, while travelling in Germany. I brought them home, put them in a drawer, and rarely used them. They are very sensitive, and the lenses are tricky to adjust. It requires patience, which I was apparent...

What are the opportunities in the marketplace to grow your business?

If you’ve been following this series of blog entries, you know that we’re working our way through a set of questions that will help you write strategic brand positioning messages for your business. Answering these SWOT-based questions will also help ...

What are your WEAKNESSES?

This question requires you to take a good look in the mirror to determine what your weaknesses are as they apply to your business. If you are an existing business and you are simply updating your strategic brand messages, the question shouldn’t be t...

What are your strengths?

[gallery] Today’s exercise is to list your strengths. Strengths are things that are theoretically within your control. You either have money in the bank, or you don’t. (If you don’t, that could be a weakness, which we’ll get to in the next blog entr...

What solutions does your business provide for its customers?

Now that you’ve described the problem your business solves for its customers, you get to describe (in bullets, remember) the solutions your business brings to the marketplace. Focus first on what you are selling—what people actually pay you money fo...