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I love working with small businesses. I have been working with small business owners and would-be-entrepreneurs for nearly 20 years as the Associate Administrator for Field Operations at the U.S. Small Business Administration; as the founder of the world’s first LGBT Economic Development Program; and as the owner 2Bridge Communications, a public relations and communications management consulting firm. I’ve learned a lot along the way, mostly from clients who usually know much more about their businesses than they give themselves credit for. The goal of this blog is to share insights and demystify marketing and entrepreneurship for small businesses. There is so much entrepreneurial creativity and innovation taking place today. And while I hesitate to use weighty words like “renaissance” or “revolution,” I do think the world is heading toward a new social/entrepreneurial movement that rewards the businesses models that make sustainable and responsible contributions to the marketplace. I believe what goes around does eventually come around and that the decisions you make as a small business owner should be based not only on what is financially best for your company but also what is best for your employees and your community. This blog will help you bring pleasure to customers, value to the marketplace, innovation to your industry, job satisfaction to your employees, and new energy to the communities in which you live and play. Let me know what you are thinking, and please contact me if you need help taking your business to the next level. Ken www.2bridgecommunications.com/contact

Equator Coffees & Teas: SBA award brings attention to Lesbian-owned business helping to make the world a better place

Equator Coffees & Teas: SBA award brings attention to Lesbian-owned business helping to make the world a better place

Last year, 2Bridge helped spread the word about Equator Coffees & Teas, the U.S. Small Business Administration’s 2016 Small Business of the Year. Owners Brooke McDonnell and Helen Russell—partners in life as well as work—are the first LGBT-owned (and certified) business to win this honor.

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“What would the world be like if women were safe?”

“What would the world be like if women were safe?”

On a bright, clear October night, nearly 1,000 people gathered to celebrate the grand opening of the San Leandro Tech Campus (SLTC), and the inaugural lighting ceremony for Truth is Beauty, a breathtaking 55-foot female nude sculpture at the Bay Area Rapid Transit (BART) station in San Leandro, CA.

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Early Adopters: Spreading the Good Word on Your Behalf

Early Adopters: Spreading the Good Word on Your Behalf

Everyone knows at least one guy who waits in line outside an Apple store on launch day to be one of the first to purchase the latest iPhone, iPad or other tech gadget. Or maybe you, yourself, wait until that friend brings home the new iPad, and you a...
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A good pitch is something to be reckoned with

A good pitch is something to be reckoned with
PR offers an impressive array of tools - press releases, media alerts, contributed articles, op-eds, press conferences, speaking engagements, etc. - to help you get your story across. But the pitch, to borrow from Douglas Adams, is the the most massi...
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Working Solutions: Making Small Business Dreams Come True

Working Solutions: Making Small Business Dreams Come True
Starting a business requires courage, planning, hard work, patience, vision, and capital. Entrepreneurs are naturally endowed with the drive and tenacity to succeed in business, but access to capital is another story. Banks don’t like to lend money t...
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Core values energize your brand and give meaning to your message

Core values energize your brand and give meaning to your message
Authentic core values are vital to a business’s marketing efforts.
 Think of core values as marketing rocket fuel for your business. Managed wisely, your core values have the potential to excite your customer base and supercharge word-of-mouth, soci...
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